People love infographics and the statistics are there to prove it. In the past five years alone, Google searches for the term “infographics” have increased at an astounding level. Infographics are a highly shareable and an easily understandable medium for sharing information. They are one of the most frequently shared pieces on the internet today, thanks to infographics providing a simple means for communicating what could be a complex subject.
Sharing an infographic can boost web traffic by 12% and analysts have stated that all businesses can benefit greatly from sharing an infographic.
But you can’t just create an infographic and expect success. To be powerful and effective, an infographic needs to resonate good content and great design. Here are seven tips to help you create a winning and effective infographic:
First, think long and hard about the topic you want to cover. Ask yourself what questions do the audience want answered and what useful and informative data can you provide? Make sure to pick a topic that has high-quality research to back it up and data that can be used for creating compelling visuals.
Historically, infographics have been designed to be long and vertical, which when shared on social media, is ineffective. Vertical infographics are very difficult to view and read on Facebook, Twitter and other social media platforms. So, to make your infographic tailored to social media platforms, it should be square or horizontal.
Though an infographic is used to convey complex information, it is necessary to make it simple and concise. Most people will only spend about three minutes reading an infographic, so be selective when choosing what information to feature and remove any information that doesn’t add value to it. Keep it simple, keep it interesting and keep it visually compelling.
Your content outline should begin with your most important piece of information so that the reader’s interest is piqued immediately. Order your supporting datas so that interest is maintained in the middle and build towards a clear conclusion and a call-to-action at the end of the infographic.
Make sure to work with a graphic designer. This is not the time to practice your graphic design skills. Not every graphic designer has the skills and knowledge at creating effective infographics. So if you don’t have a graphic designer who is experienced in creating infographics, hire someone else who has the skill set and experience to back it up.
And lastly, remember to host the infographic on your website. Not doing so is one of the most common mistakes people make and an infographic that is posted on social media but is not linked back to the website is ineffective. Host the infographic on your website first and then share it for social media marketing purpose. If you prefer to share the actual image on social media, then make sure to include a link back to the infographic on your website in the caption of the photo.
Infographics are not a one-man job – it should be a part of your overall messaging strategy, written by a copywriter and designed by a graphic designer. When designed and done properly, infographics are powerful tools to help you engage more with your audience and drive traffic to your website.