When Google announced Accelerated Mobile Pages, also known as AMP, it created quite a buzz. AMP is a very accessible framework that makes websites load incredibly fast. Designed in order to facilitate publishers to enhance user experience by improving speeds for mobile readership without compromising on any ad revenues, AMP achieved its rapid speeds in two ways. Firstly, the framework requires website developers to use a fine set of web technologies to create pages during web development and most JavaScript if forbidden, helping pages load faster. Secondly, it serves pages from its very own servers when you visit an AMP page through a Google search.

Well experienced web developers can achieve pretty much the same results through high performance optimizations but AMP allows this to be achieved without messing with the primary mobile web experience. It also comes with an added advantage of usage by Google and other top web tech companies who are backing its use by incorporating it into their relevant platforms.

In order to use AMP, you will first be required to create an alternate version of your website that is in compliance to the AMP project specifications. The standards are similar to traditional HTML and your AMP-optimized website will have a separate address such as site.come/page/amp.

Why AMP is important?

We all know that customers want information right to their hands, and they want it fast. The need for mobile speed, in particular, is very high and consumers expect mobile pages to load in no less than three seconds and 47% will abandon a page if it takes even a second longer. Google loves AMP and that is primarily because it fits with the focus on mobile experience. Besides, AMP for ecommerce websites are steadily on the rise as it has huge potential for retailers. Since the AMP makes websites load in no time at all, a quick loading time translates into purchase conversions, which is great for any business.

AMP improves the overall user experience, conversion rates and increasing client engagement. Needless to say, it is great for Search Engine Optimization because if your want your website to be ranked well, then you have to ensure that it is mobile-friendly. And since with AMP, your web pages load faster, that will give Google a good reason to rank your site higher in the search engine results page.

Another very important benefit of AMP is to do with analytics. All of us in the online marketing world know the importance of analytics as a key metric that gives insight into the success of a marketing campaign. The great news is that AMP offers analytics as well. when using AMP, you can track key information such as count of visitors, clicks, conversions, returning users, link tracking and video engagement, to name a few.

It’s obviously very clear that AMP is here to stay and the good news is that if you are on Drupal, WordPress, Magento or any other popular CMS, then activating AMP pages is very simple. You can start off with the news or blog section and build it on from there. The bottom line is that if you want to stay ahead in the online race, give your website visitors what they want, when they want it and increase interaction then it’s time to AMP your game.

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