A professional website is one of the main avenues to gain more customers, establish credibility and foster excellent client relationship. Before building a new website or undergoing a redesign, there are few basic questions that should be asked:
How much will be the estimated cost for website maintenance, web development and updates?
After you have outlined the basics of your web strategy during the web development process, make sure that you avoid these common mistakes listed below that will derail the purpose of your website.
A lack of Call to Action
One of the best aspects of an excellent website user experience is telling a visitor what to do, where to go and how to feel. This is where a call to action or CTA comes in handy and it will get visitors focused on what their next step is. Always use content that describes the value of your products or services along with a convincing phrase that prompts action from them. Make sure that you use strong, clear, concise language; it’s not necessary to get too creative with a call to action wording. Keep it simple, and to the point and something that tells visitors what to do.
Some examples of effective CTAs include:
Sign Up Now
Add to Cart
Contact Us Today
Looking at these examples, you can see that they direct a visitor straight to what they need to do on each particular site.
A lack of Analytics
One of the biggest web design mistakes to avoid at all costs is not paying attention to the important data behind a website’s use. Think of your website as an investment. One of the most important things you can do protect an investment is to evaluate its progress regularly and measure success as well.
Online marketing can help you immensely here as it can easily test, track and adjust. For example, you can easily track and test with Google Analytics- the most commonly used metrics tool. This tool provides lots of valuable information about user behavior and allows you to set up goals to track conversion. Combine this with a good digital advertising campaign and you will be able to target your online marketing to an audience that that can boost your business.
Lack of an effective Search Engine Optimization campaign
There is really no magic formula to achieve high search engine rankings.
It used to be a combination of keywords, title tags, meta descriptions and plenty of backlinks, both credible and not. But search engine algorithms have become a lot smarter now and add value to websites based on much more than keywords and backlinks.
But there are a number of things that you can do to ensure that your website is Search Engine Optimization optimized:
Focus on long-tail keywords
Long–tail keywords is where the user searches are now heading and it has a more natural language approach. And because of that, you can rank higher for longer keyword phrases as opposed to short ones and it will also bring in more relevant leads.
Remember, quality content is king
An out-of-date website will not build strong relationships with current and prospective clients and that’s why it’s very important to always have unique, helpful and fresh content. Quality content that is frequently updated is always a valuable Search Engine Optimization practice in Sri Lanka too.
An active blog component to your website can help greatly too because it will allow you to share articles about your specific expertise and give customers value that will, in turn, gain their trust.
Promote social engagement
One thing all businesses, big or small, can have in common is the ability to connect personally with customers. One of the best ways to cultivate these relationships is through social media platforms like Facebook and Instagram. These platforms are also another great way to strengthen your brand identity and customer service recognition.