SEO is the primary focus of any online marketing campaign and new features for Local Inventory Ads in addition to updates on Purchases on Google can help business brands to execute a more successful digital marketing campaign. While purchases on Google testing is still continuing, Product Listing Ads are now getting more access to inventory and retailers who run local inventory ads can see some amazing new features.
Product Listing Ads in Google image search
The ads that we see in Google image search started appearing for the first time towards the end of last year and these ads are going to be officially launched very soon. Image search is believed to be an integral aspect of Google’s Search Network and is also helps in SEO- related purposes. On mobile devices, it displays in a carousal format above the image and if your shopping campaign is opted into Search partners, then the Product Listing Ads will mechanically be entitled to show up on image search results.
Store pickup advertising in Local Inventory Ads
Retailers who use LIAs, or Local Inventory Ads can now also include a ‘store pickup’ link for their shoppers who opt to purchase online and pickup up their orders in store. This option shows up on the local product landing page that is hosted by Google after a user clicks on a Local Inventory Ad.
Update on Purchases on Google
Google initially launched the test for Purchases on Google which is basically the ‘buy button’ feature that enables users to purchase products right from a product listing ad via their phone. Big names in business that have opted to continue to test Purchases on Google has seen nearly 50% increase in conversion rates.
Inventory search from local Knowledge Panel
This certainly comes as good news for advertisers who run Local Inventory Ads where users can click a ‘Search items at this store’ link in the retailer’s local Knowledge Panel in order to see whether a specific item is available in stock in the local store.