Google throttles Keyword Planner data for AdWords accounts with low spending

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If you are not an AdWords spender, then you may have noticed that you cannot access all data in your Keyword Planner account


By the start of this week, certain marketers began to notice that they Keyword Planner data was showing ranged data as opposed to its accurate search volume. These ranges were actually crazily extensive with its results being “1M+” and “100K-1M”. A few people were speculating this to be a temporary malfunction while others wondered if it was a designed measure that gave privilege to AdWords advertisers with high spending amounts. Google actually went on to confirm this.


Keyword Planner was beginning to act up by the end of June and numerous users received messages stating that they had to have an active AdWords account if they wanted to see the data. Naturally, this caused some furious users and last month, a spokesperson for Google made the official confirmation with Search Engine Land that all users need not have an active campaign in order to use Keyword Planner. Thirteen days after this announcement, however, it appears to look as though users indeed do need a very active campaign if they wanted to see complete data, and promoters can’t have a lower monthly expenditure.


Google said that “most” of the advertisers can see the Keyword Planner data as always. So what about Adwords users who have a low monthly spend? Such people can only see a very limited number of data in the planner. The ranges that Google will offer for such users who have little or no spending will make the tool virtually worthless. To be specific, the ranges that will be offered will be as follows:


  • 0
  • 1–100
  • 100–1K
  • 1K–10K
  • 10K–100K
  • 100K–1M
  • 1M+


There is also another way in which users will experience the above-ranged data and that is if they search for search data too frequently. Consequently, this becomes a concern that is precise to requirements to the API. At the same time, it must also be noted that there are technical problems that were distressing Keyword Planner across the course of the past weeks. While these technical problems are now verified as resolved, the restrictions, however, will be in place.

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