In 2016, Huawei overtook rivals to claim its place as the third largest smart phone maker in the world, and is said to be eyeing the number two spot by aiming to differentiate its products from the competition. Huawei is looking to develop their proprietary technology and add-on its very own components such as the existing in-house processor chips.
Bloomberg reports that their immediate target is their smart voice assistant, to rival Siri, Alexa and Google Assistant, and have over 100 employees hard at work on it in Shenzen. If this task is successful, Huawei would accompany Samsung on the list of Android devices which do not offer Google Assistant. In January 2017, Huawei announced that instead of opting to go with Google Assistant, they would offer Alexa with its Mate 9 model.
Huawei has already made forays into the artificial intelligence field late last year, when it announced in October its plans to fund a $1 million research partnership with UC Berkeley as part of its strategic venture into computer vision, deep learning, and natural language processing. Chief Executive Richard Yu has remarked in the past that their overall goal is to provide their customers with the best services.