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Search Engine Optimization in Sri Lanka (or SEO in Sri Lanka) is the process that helps your website appear in the results of search engines like Google. Implementing SEO takes a lot of knowledge because of its ever-changing algorithms and, as a result, it can be quite daunting. And because of this, the majority of people have very little understanding of what it takes to rank higher on search engines, and leave it to SEO companies in Sri Lanka. Even search engine optimizers – those who work to make websites and pages rank higher – are sometimes puzzled by page rankings because search engines aren’t always outspoken about algorithm updates.

This makes implementing SEO for websites challenging and it requires constant updates. The question arises – is all the effort worth it? Is the time spent researching keywords, placing them meticulously in title tags, meta descriptions and headers and creating quality, unique content really worth the results? Is SEO still relevant in today’s market now that so many marketers are focusing exclusively on content?

The answer is yes. SEO is still relevant, it matters and the strategy is more important than ever. It’s a necessary part of successful digital marketing and it can well be the difference between drawing tons of website traffic and getting lost among the billions of other sites on the internet.

Why then are people questioning its importance and relevance? The answer is that algorithm changes continue to give greater incentive to good quality content, so some marketers have come to the conclusion that as long as their site has high quality content, SEO doesn’t matter much.

While it’s true that quality content is essential for building customer trust and getting users interested in your website, it won’t give the desired results on its own. SEO is what is going to help users find that content in the first place and even the best content is useless if people are not going to see it.

People browse the Internet through search engines

Think about the last time you used the internet. How did you find something you were looking for? The answer is most probably through a search engine.

Search engines are the primary method through which people find information and access websites and that’s why it’s important to be listed higher on their results. Google alone processes 40,000 search queries every second, and over 3.5 billion searches per day, and there’s a high chance that at least one or two of those searches are related to products or services that you offer.

How do you connect with these users who could very well become your next customer? The answer is SEO and even though it calls for lots of time and energy, it’s worth doing because the results are valuable.

Content visibility depends on the success of SEO

The bottom line is that content cannot be successful without SEO. And considering quality content takes hours or even days to create that could mean a huge loss for your business.

Your efforts could be pointless if you’re spending time and resources creating content that will fail to show up on search engines. SEO is the one strategy that will ensure that your content gets the credit it deserves.

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We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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