As our earlier blog posts have reiterated, a blog post is a key element in your SEO strategy and sometimes it works in conjunction with the PPC strategy to boost online performance and conversions. Blog posts have to be carefully constructed without duplicate content and with the most relevant words. Google assigns a score to each of your pages, and higher the score the higher the likelihood for it to go on the top of the search list. For this the web-team needs to do a thorough keyword research and use them wisely. And customers’ activities on your web-pages also influence the rankings. So let’s have a look as to what elements are a must for a strong blog post:
A recent census of the World Wide Web found that there are over 150 million blogs online. A new blog is created every second, and approximately 175,000 blogs are added to the internet daily. Therefore, you need stand out and be different in order to succeed.
Quicksprout recently found that blog posts with images get 94% more views than the blog posts without images, and 60% of visitors consider contacting the business based on the images. Therefore, do keep in mind to have high quality relevant images which break the clutter of text and give confidence to the reader.
Your blog post design needs to be clean and easy to read in any device. In other words, it needs to be responsive. A good design gives more credibility to the business.
The next important pointer is to have a very casual writing style. Keep the posts short, use simple words, write in a conversation style, and always try to show that you are the expert on the topic. This creates confidence among the readers.
Always allow settings to share the blog post on all the famous social media channels. Include shortcut buttons which will make the life of the reader easy. The more shares you get the more coverage and higher the conversions.
Blog posts are no more one-way communication. It has become a two-way communication. Engage your readers and ask them questions and encourage them to share their thoughts. This gives more insights in what the customer/client thinks and also will give you an opportunity to engage each reader on a one-on-one basis.
Create Call-To-Action steps such as signing up for a newsletter, giving away special offers and providing presentations and e-books that can be downloaded free. This is an easy way of building your lead list without a sweat.
Once in a while go against the grain by posting controversial content, this will create a lot of buzz and create high engagement. Any amount of marketing is good for the business.
Don’t hesitate, go ahead and get in touch with us. We have years of experience working with SEO, PPC, and blog posts. We will ensure that your desired results are met.