New Name, New Look- Snapchat decides to lose the “chat”

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The Wall Street Journal reported that Snapchat has decided to go cleaner with their name with the company adopting its new name as Snap Inc. But that’s not all the changes being introduced: the company is also looking to release video-recording sunglasses called Spectacles. This innovative sunglasses contain a 115- degree-angle lens will allow the wearer to record up to 30 seconds of video. The Journal reported that supplies will be limited and they will come in a one-size-fits-all in colors of black, coral and teal. The sunglasses will allow you to post your videos directly to the Snapchat app.
Snap Inc. is all set to move beyond its social sharing app and news are of the opinion that the company is stepping up in competition to Facebook, their main rival. Facebook has invested heavily in recent times in virtual reality but video-sharing spectacles are wholly unique and they prove that Snap Inc. is ready to move into hardware as well.
The Spectacles are designed to help people realize the real world and participate in it, rather than closing them off from the real world. Snap Inc. CEO Evan Spiegel told Wall Street Journal that recording videos and taking pictures with a mobile phone acts like “a wall in front of your face”. Spectacles, on the other hand, will allow users to record videos without holding up anything so that they can really show off the surroundings.
This concept makes a lot of sense for Snap Inc. While far fewer people use Snapchat than Facebook, the app has recently mushroomed in popularity across all age groups and it has become a place where people share their more personal content as opposed to Facebook which is a bit more buttoned up. Another thing that has worked well for Snap Inc. is that it’s cool and the younger generation loves it. And as far as the company’s newest hardware is concerned and if it will continue to roll out after its limited shipment, Snap Inc. isn’t making any promises. Speaking on this, Spiegel told the Journal, “It’s about us seeing how it fits into the life of our users and figuring out if they like it”.

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