When you have a look at emojis with a job- a police officer for example- the option is always a male emoji. And as far as gender diversity goes, this doesn’t sort of sit well. The call was for emojis to be open for all genders and Google proposed with idea. They petitioned the Unicode Consortium in May to add new “working emojis” that cover a variety of jobs and build more gender equality. Unicode has agreed to launch 11 of Google’s proposed emojis complete with representations for men and women and supporting various skin tones as well.
And that’s not all- Unicode is also retrofitting some existing emojis with selection female and male versions. For example, if you want to send an emoji of a female runner, you can now do it. These additions will be included in the future version of Android and some other platforms and the new emojis are an effort to make a better representation of women in technology.
So what’s so special about emojis that’s giving it so much of social media attention? Today, emojis are far more than just an ordinary digital icon that we use in chats to communicate with others. In fact, it has become such as huge part of how big brands like Apple and Bud Light communicate with us and brands are starting to use emojis to increase their customer engagement. Owing to the popularity of emojis, Oxford Dictionary actually chose emoji as 2015’s Word of the Year. That’s how popular emojis have gotten, particularly in the recent past. On top of that, a study found out that 92% of the online population use emojis.
Taking a quick look at the history of emojis, contrary to the popular belief that emojis stems from the word “emotions”, the word is actually derived from a Japanese term for “picture character”. There is a day dedicated as the World Emoji Day that takes place on the 17th of July. Last year, the hashtag #WorldEmojiDay was used well over 309,000 times on World Emoji Day. Additionally, more than half of all Instagram posts contain emojis and 70% of people have said that emojis can help to express emotions in a better way. Another astounding fact about emojis is that about six billion emojis are send around the world through mobile phones, every single day. Brands have used emojis to great effect as well and this has actually gone on to increase their sales substantially. Because people love emojis so much, the stats have been truly mind-blowing. Social media updates that contain emojis can actually far more engagement than an ordinary update and it has proved to be immensely instrumental in engaging with customers in a more effective manner.