Nintendo’s ostensibly unstoppable mobile hit has achieved a new highlight. The stats from a recent report from an app analytics company revealed that iPhone users are spending more time playing Pokèmon Go than they do using Twitter, Facebook, Instagram or Snapchat.
On average, players spent a tad over 33 minutes playing the much talked about game in comparison to 22 minutes on Facebook and 18 minutes on Snapchat, according to the research. Those stats may appear pretty astounding, but there are a number of important caveats to these numbers. First, the research by the app analytics company only looked at the usage on a single day and that too just days after Pokèmon Go’s official release. Secondly, the amount of time spent playing the game is less astonishing- though still pretty high- when you compare Pokèmon Go’s usage to other popular mobile games. For example, King’s mega famous mobile hit- Candy Crush- averages about 43 minutes of play a day, while Game of War players average close to two hours of play a day, according to the same app analytics company.
And there’s the question whether or not the mobile app will be able to maintain its current position. Some are of the opinion that the game will amount to nothing more than a fad. Nonetheless, the fact that Nintendo’s nostalgia-inducing mobile app was able to beat the top social media apps so handily just days after its launch is a momentous feat and one any app developer would envy.