In the year 2010, the Search Engine Optimization in Sri Lanka was in its earlier stages. The awareness (that SEO is important for bolstering online recognition of brands) was still in its nascent stage where very few of the businesses were utilizing it to increase sales. In the year 2011, the household access to web stood at a mere 11.2% that marked a 35% increase from the previous year.
The year 2014 saw a huge jump with around 6,030,360 Facebook users in the country. The last six months have witnessed a major improvement in the number of companies that are now visible on Facebook. The figures, go on to prove that companies have acknowledged the need for integrating online marketing techniques in their overall marketing mix.
The Importance of Search Engine Optimization
Search Engine Optimizationis a crucial part of online reputation management or online marketing. Almost every company in Sri Lanka can benefit from Search Engine Optimization, provided they are able to utilize the technique properly. Given below are a few reasons why SEO in Sri Lanka remains a significant phenomenon in the realm of e-marketing or why companies are infallibly inspired to invest in more SEO-oriented websites/content.
Search Engine Optimization, very simply, entails the employment of improving the online visibility of your brand by involving natural (i.e. unpaid) ways like link building, social media promotion, keyword research etc. Better SEO efforts help you to appear higher on major search engines like Google, Yahoo and Bing. Not many viewers out there are interested to go beyond the first few pages of the search engine (owing to the obvious patience factor involved). So effectively employed SEO efforts would actually put your company right in the first or the second page, in order to ensure better traffic to your website (and eventually improved rate of conversion as well). Listed below are few of its benefits.
Search Engine Optimization Benefits
As per Vocus, around 82% of the mobile searchers make use of search engines (online help) to zero in on their purchasing decision and 70% of these mobile searches generally lead to sales. Therefore, for entrepreneurs the importance of SEO gets magnified. Keyword research is regarded as the most strategic way to get a sneak peek of your target audience’s mind. Comprehending which keywords are being used to find the products which you deal with— can actually bolster your marketing technique in a major way. Keyword optimization offers you an immediate glimpse of the customer needs, wants, problems and queries and helps you with corresponding content optimization and target identification as well.
With social media marketing becoming increasingly intertwined with SEO, it has become a bit easier for entrepreneurs to prove the long-standing possibility of their firms to the investors. It helps them to secure funding on a regular basis. Social signals today have a direct effect on your organic search result. A greater number of social media likes, shares and comments imply better organic search results (which means they are positioned right on the first few pages of Google) and definitely improved traffic to your website.
Last but not the least, SEO is much cheaper than Pay Per Click (PPC), televised or print ads.