With more than 80% of consumers doing their pre sales research online, having a digital presence has become more important than ever before. If a business can’t be found easily on a quick mobile search, customers will direct their attention elsewhere. An ideal marketing strategy allows customers to not only do business with a brand with minimum hassle but also to find them quickly.
A digital presence gets brands’ names out there
Think of a business’s digital presence as a modern day Yellow Page ad. However, instead of only being allotted a section of the page directly next to a business’s top competitors, with a digital presence, a business gets to curate its own content and drive internet traffic exactly where a business wants its customers to go.
But first, a business has to be found online. For that, you have to make sure that your brand name is listed on all of the largest and most relevant search engines, online directories and data aggregate sites. Having a steady listing across the web will allow search engine algorithms to categorize the business as a strong match to search keywords and list its page higher in local search results. Make sure to verify your business location with Google and Google Maps to make certain that it can be found on local searches too.
Search Engine Optimization
Search Engine Optimization or Search Engine Optimization relates to how a website ranks in a search engine’s organic search results. Listed below are a few helpful tips for improving a business’s SEO:
Keywords act like online business cards and are the best way to drive traffic to a website.
Give importance to quality content
Consistently publishing blog posts on your company website and writing on topics that are relevant to your business as well as being appealing to your target audience will improve Search Engine Optimization and keep your website up-to-date and fresh.
Make sure to create business listings on as many online directories as possible.
Having a solid social media presence that links back to your business’s main website will improve your online ranking. It will also provide numerous avenues through which your customers can discover your business.
Build a cohesive, user friendly website
If a site visitors or customers can’t navigate through your website easily, they will quickly leave it. Time is of essence for everyone so make sure it’s simple and straightforward for your site visitors to navigate and find what they want by keeping keywords relevant and your website interface simple. Make sure during your web development process, your website is also mobile optimized and responsive to visitors accessing the site through a mobile device and find they information they need easily.
Create social media accounts that line up with your brand
Everyone knows how important a social media presence is for a business but are businesses posting on the right networks? For example, for businesses that sell to other businesses, adding Twitter, LinkedIn, and Facebook to the company website and posting frequently is a necessity. Think about the customer. Ask yourself what social media platforms do they use? What are they asking? How can your business benefit them? Once these questions are addressed, customers will come to appreciate your business and become dedicated followers and clients.
Maintain a solid online presence
The internet is a medium that is constantly evolving and growing. Make sure you stay ahead of the game by engaging with customers, answering questions and expanding your digital presence.